Emotional Design: Why We Love (or Hate) Everyday Things

True, long-lasting emotional feelings take time to develop: they come from sustained interaction.

A person interprets an experience at many levels, but what appeals at one may not at another. A successful design has to excel at all levels.

The behavioral and reflective levels, however, are very sensitive to experiences, training, and education. Cultural views have huge impact here: what one culture finds appealing, another may not.

design things that must accommodate both creative thinking and focus.

souvenir means “a token of remembrance, a memento.”

the bottles serve as mementos of those occasions, taking on a special emotional value, becoming meaningful objects,

Visceral design > Appearance Behavioral design > The pleasure and effectiveness of use Reflective design > Self-image, personal satisfaction, memories

Special items all evoked stories.

things that are viscerally negative but that can be reflectively positive.

reflective design considers the rationalization and intellectualization of a product.