Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments
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Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments
Use your unique advantage The best differentiators are at the intersection of what is super valuable to customers and what you can uniquely deliver. Even though it’s obvious, I find it helpful to draw that as a Venn diagram for teams:
In various Category Pirates letters, we have written about the different levers you can push and pull to differentiate your business (and even how to differentiate yourself in your career). But
From Danielle, Exit Five
This strategy is what I started to do at Findem with Brett Coin and content related to how he managed transformation.
1. Find Internal Thought Leaders
It’s much easier to build a following for the actual people on your team than it is to get traction with your company’s profile.
My strategy focused on:
CEO
Chief Transformation