Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments

Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go. What we call a core strategic vision (CSV) provides the destination and the general direction from where you currently stand.

Product marketing brings strategic intent and product insight to all market-facing activities. It coordinates a winning plan across the entire go-to-market engine (marketing and sales) and provides the foundational work for everything those teams need to succeed.