Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments
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Emily Kramer on LinkedIn: You might now how your product is differentiated, but how is your… | 19 comments
We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
April Dunford • A quickstart guide to positioning
Differentiated Value: In this step, you cover the value that only your product can deliver for a specific customer and the features that enable that value,
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
I want you and your team to have Jobs-like clarity, and a 2x2 chart of your own is a powerful tool to help you get there. So, once you’ve chosen your top two differentiators—whether they’re classic or custom—make a 2x2 chart, place your project in the top right, place the top competitors on there, and adjust your differentiators until it’s realisti
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