So a lot of people—often working in certain specific areas like tech, some form of creative, or indie consultancy—see themselves as hybrids of multiple disciplines.

For me strategy was about insatiable curiosity, falling down rabbit holes, connecting seemingly disparate dots, being that annoying kid in the backseat of the car on a long road trip who keeps asking ‘but, why?’, diving deep on subjects I’d never explored before, becoming a master of pointless trivia and therefore excellent in a pub quiz scenario.

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