Emails for Humans — Quarter Mile
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Emails for Humans — Quarter Mile
Writing Effective Cold Introduction Emails
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
I suggest writing emails to your friends. Writing with an audience in mind makes the writing better, and writing to a friend means you won’t get hung up on how you sound. You’ll become closer, too, to whoever you share your thoughts with, and odds are you'll draw the same thoughtfulness out of them.
James Somers • More People Should Write
“Nail your subject line. Use their name, use where they went to school, use something that is specifically about them. Next, be specific about why you’re reaching out and provide links to videos, great press, etc. Finally, ask for a referral (to another potential candidate) in case they aren’t willing to consider a change. I’ve had tremendous
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