"Email Newsletters" (22)

Just as a day trader constantly studies financial markets to keep a pulse on what’s happening, you must constantly study what people are paying attention to, the cost associated with capturing that attention, and how it shifts by the day. This is how you’ll find the best marketing and sales strategies for your business or brand. Think of it this wa... See more

Vying for attention is economically vacuous in the same way. Whereas the financial day trader exploits small fluctuations in the price of a stock, the attentional day trader exploits (or engineers) small fluctuations in emotion and alignment.

Good marketing doesn’t seek attention; it seeks a small spark of recognition; it nurtures a connection between the wanter and the wanted. Attention may be the byproduct of good marketing, but it’s not its raison d’etre.

In a way, “know, like, and trust” has also become enshittified. Today, “know, like, and trust” is a smoke screen for the real—if subprime—capital: attention.

Day trading is, simply put, gaming the system.