Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

“The main point is that email is a great tool that can generate lots of sales and subscriptions if you use it effectively. It’s a tool that reaches almost 100% of the people online, and it’s relatively inexpensive to use, so the ROI on learning to leverage email effectively is probably higher than any other form of promotion.”

Both mediums allow you to build a long-term marketing asset that is not controlled by a single major technology company. Both mediums allow you to send a message to your audience whenever you have something to share.

automatically clear out invalid and inactive email addresses from our mailing list.

Social Media Offers Develop a high-value lead magnet or another offer, such as an ebook or free report, and share it on all of your available social media channels. Require that users enter their email address in order to access the lead magnet or other offered item. Make sure you use every social media channel you have available,

If you wouldn’t personally use a product or service, don’t promote it to your mailing list.

Since a relatively small number of websites use web push notifications and because notifications are hard to miss, the clickthrough rates can be five to ten times what you might normally get from sending an email to a similarly-sized list.

Parts of an Email

Ask for Referrals Whenever you get a new customer, ask them whether or not they can recommend anyone else that might benefit from your company’s products or services. By getting referrals from your existing customers, you’ve instantly identified a new warm lead that you can follow up on.

Here are some types of email marketing automation campaigns that can be very effective: Product Education Emails Whenever a new customer buys a product or service from your company, send them a series of emails that teaches them how to use it. This will increase the likelihood that they will actually use and get value from your product. By increasi