Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

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“We make it very clear that we are experts with quality materials, so the other stuff works easily. Without the foundation, all the best tactics can fail.”

Leverage Your Email Signature

I recommend sending at least two emails that provide value to your audience for every one email that takes it from them. Ideally, you will provide so much value to your audience that they respond to your sales and marketing emails out of sheer gratitude for the value you have already provided.

Run a Sale Periodically, consider offering a time-limited discount on one of your company’s products or services to generate additional sales. Offer a 20-30% discount on whatever you are promoting, but only make that discount available for a fixed period of time, such as three, five, or seven days. Send multiple emails during the sale that extol th

Keep your opt-in forms simple in order to maximize their effectiveness. Use the minimum amount of copy necessary in your headline and description to ensure your potential subscribers will read all of your copy. A simple and consistent value proposition is the best route, because it lets users know exactly what they are getting in exchange for their

Understanding Your Audience In order to effectively write to your audience, you first have to understand who they are. How old are your typical subscribers? What do they do for a living? What gender are they? Are they married? Where do they live? What are their interests? What problems do they face? Why did they sign up for your mailing list? If yo

Make sure you give all of your existing customers a free upgrade to the new version to avoid any hard feelings.

Action Steps Develop a lead magnet to offer to new subscribers. Write the messaging (copy) that you want to use on your opt-in forms. Pick which opt-in form plugin or service you want to use on your website. Set up your opt-in form plugin and connect it to your email service provider (ESP). Place your opt-in forms on your website and verify that th