Marketing Automation for Email

Writing Your Description The description on your opt-in form is the main copy that explains your lead magnet, sets the expectation for the type of email your recipients will receive, and provides an overall value proposition for why someone might want to be on your mailing list.

I recommend sending at least two emails that provide value to your audience for every one email that takes it from them. Ideally, you will provide so much value to your audience that they respond to your sales and marketing emails out of sheer gratitude for the value you have already provided.

The second thing that you can do to get back in your subscribers’ “primary” tab is to get them to reply to your messages. If a subscriber replies to your messages, Gmail will be more likely to believe your messages are important and will put them in the subscriber’s “primary” tab. The best time to ask users for a reply is in your welcome message.

recommend using “sign up” because it’s simple and it tends to convert well.

Ask if they have a mailing list and if they would be interested in doing a swap with your list. Since email swaps are generally a no-lose proposition for both parties, you will find that many other webmasters are more than happy to do email swaps with you. If you want to streamline the process of finding email swap partners, you can use a service

Action Steps Run a special bonus or sale campaign to promote your company’s products to your mailing list. Find two or three products that you can promote to your mailing list as an affiliate. Consider placing a co-registration advertising unit on your “thank you” page. Try to identify an advertising network that can place banners in your

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At the beginning of this book, I argued that email marketing is one of the most powerful marketing channels that companies have available to them. Investing in email as a marketing channel will result in a substantial return-on-investment and will generate dividends for a long period of time. Given the Direct Marketing Association’s statistics that