Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

Investing Media Solutions

review how the message performed 72 hours after it was sent.

For the rest of your web push auto-responder series, I recommend sending one push notification per day for the first two weeks that someone is a subscriber. You should include your most popular content pieces as well as your core product offerings as part of your auto-responder series.

Archive Email Content on Your Website

“The main point is that email is a great tool that can generate lots of sales and subscriptions if you use it effectively. It’s a tool that reaches almost 100% of the people online, and it’s relatively inexpensive to use, so the ROI on learning to leverage email effectively is probably higher than any other form of promotion.”

Run a giveaway and offer a highly desirable prize. New electronic gadgets such as iPads, Kindles, and video game systems work great as prizes. Allow attendees to enter your drawing by dropping their business card into a fishbowl. You will need to make it clear that contest participants are signing up for your mailing list. At the end of the confere

SaaS Weekly (hiten.com),

Email marketing automation is the process of sending targeted email content to a certain set of subscribers who have taken a specific action or expressed a specific interest.

“work your butt off making great content for several years.”