Email is where new software features get invented.

Email is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our computers and devices.

Hey everyone—

I’m Jason, CEO here at 37signals.

Email gets a bad rap, but it shouldn’t. Email’s a treasure.

It feels great to get an email from someone you care about. Or a newsletter you enjoy. Or an update from a service you like. That’s how email used to feel all the time.

But things changed.

You started getting stuff you didn’t want from people you ... See more

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

The right metaphor here is not “Let’s stick with horses, even though automobiles get around,” because automobiles were clearly a more energy- and monetarily efficient way of moving things from A to B, just like email is clearly a more efficient way for me to deliver a memo to you than a fax machine. The metaphor is that it took a while before we f

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Apps keep adding features, because, like it or not, new features get new attention and more attention sells more. If you keep adding features, your app becomes bloated, farty, buggy, and slow. Shiny features will distract, and eventually completely destroy the focus of the user and the focus of your app. Most successful apps are headed for the even... See more

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more