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Email Is Still the Best Thing on the Internet
The metaphor of electronic mail never fully fit how people use e-mail. But, now, perhaps it might. Email could become a home for the kinds of communications that come in the mail: letters from actual people, bills, personalized advertisements, and periodicals.
Alexis Madrigal • Email Is Still the Best Thing on the Internet
I contend email might actually become what we thought it was: an electronic letter-writing platform.
Alexis Madrigal • Email Is Still the Best Thing on the Internet
For all the changes occurring around email, the experience of email itself has been transformed, too. Email is not dying, but it is being unbundled.
Alexis Madrigal • Email Is Still the Best Thing on the Internet
Email is actually a tremendous, decentralized, open platform on which new, innovative things can and have been built. In that way, email represents a different model from the closed ecosystems we see proliferating across our computers and devices.
Alexis Madrigal • Email Is Still the Best Thing on the Internet
While email's continued evolution is significant, what it has retained from the old web sets it apart from the other pretty, convenient apps. Email is an open, interoperable protocol. Someone can use Google's service, spin up a server of her own, or send messages through Microsoft's enterprise software. And yet all of these people can communicate s... See more
Alexis Madrigal • Email Is Still the Best Thing on the Internet
And one last thing ... This isn't something the originators of email ever could have imagined, but: Email does mobile really well.
Alexis Madrigal • Email Is Still the Best Thing on the Internet
All this to say, email has soaked up many of the great things about the current web. It's pretty. It's convenient. Algorithms work over the raw feed to simplify the flow of information. Email, generally, is mobile-friendly and renders beautifully on all devices. These are the things that the current generation of web companies strive to accomplish.... See more