added by Nathan Spainhour · updated 18d ago
Elizabeth Goodspeed on the power and perils of the mockup
- But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
from Rory Sutherland: Life lessons from an ad man by Rory Sutherland
sari added
- And while it’s tempting to dismiss it as a shallow trick to boost engagement, I’ve come to view it slightly more charitably. Cultivating the parasocial by attaching one’s face or voice to the content itself is a powerful way to make people care more about something—effective marketing if not a source of underlying quality. As AI normalizes the idea... See more
from The Internet's Meaning Crisis by Drew Austin
Alex Dobrenko added
High-quality Mockups with real Photography, no CGI – Mockup.Maison
sari and added