We are a collector, a museum, and a gallery. We create educational content. We’re also an auction house and an exchange rolled into one. I think if you had to recreate something for our generation, you have to rethink what that looks like and combine the pieces of what works in the world to create a new thing.

By encouraging contemporary art museums to experiment with similar value flow curation, we hope to initiate a friendly, positive-sum competition among cultural institutions to connect in deeper ways with the material conditions of art workers and audiences.