Elements of Enduring Companies

Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. Getting caught up in listing features is easy instead of communicating your mission. Problem Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions? Solution Explain your eureka... See more

Investing in early-stage

Pre-Seed and Seed companies with

customer-obsessed

Intense Understanding and Passion

Founder/Market Fit

Nuanced Empathy

Delightful UX/UI founders redefining everyday experiences

Inspiring Generational Change

Enabling Customer Dignity

Led by Macro/Micro Forcing Functions

Cultural Zeitgeist Relevance

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.