Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense,... See more

The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated,... See more

Principles: Optimize for happy, empowered customersSurrender control, and embrace emergenceCede authorityTreat people as ends, not meansEnough is enoughPlay long gamesTell the truth, even when it's scaryCreate invitations, not ultimatumsTrust fully and unconditionally