
Effortless: Make It Easier to Do What Matters Most

Margaret Atwood,
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Producing a great result is good. Producing a great result with ease is better. Producing a great result with ease again and again is best.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
To be in the Effortless State is to be aware, alert, and present, even in the face of fast-moving information and the endless onslaught of distractions.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“A word after a word after a word is power.”
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
how can we maintain a steady pace when any number of unexpected crises could pop up and throw us off schedule?
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Effortless Inversion means looking at problems from the opposite perspective. It means asking, “What if this could be easy?” It means learning to solve problems from a state of focus, clarity, and calm. It means getting good at getting things done by putting in less effort.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
When a strategy is so complex that each step feels akin to pushing a boulder up a hill, you should pause. Invert the problem. Ask, “What’s the simplest way to achieve this result?”
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
But as I sat in my hotel room that night, I wondered: What do you do if there are too many big rocks? What if the absolutely essential work simply does not fit within the limits of the container?
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
The Effortless State is one in which you are physically rested, emotionally unburdened, and mentally energized. You are completely present, attentive, and focused on what’s important in that moment. You are able to do what matters most with ease.