
Effortless: Make It Easier to Do What Matters Most

It’s not the noticing itself that’s hard. It’s ignoring all the noise in our environment that is hard.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
to protect ourselves.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Gaining unique knowledge takes time, dedication, and effort. But invest in it once, and you’ll attract opportunities for the rest of your life.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Instead of trying to get better results by pushing ever harder, we can make the most essential activities the easiest ones.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Outdated goals, suggestions, or ideas that snuck into your brain long ago and took up permanent residence?
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
In a similar way, we often hire a grudge to fulfill an emotional need that is not currently being met.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
No matter how simple the step, it’s still easier to take no step.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
He didn’t just think that working endless hours would lead to success; he thought it was success.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
In just about every realm, completion is infinitely better than adding superfluous steps that don’t add value.