
Effortless: Make It Easier to Do What Matters Most

Trying too hard in a social setting makes it harder to connect authentically with someone else.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
There’s an easier alternative. We can establish upper and lower bounds.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“A word after a word after a word is power.”
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“To maximize gains from long-term practice,” the study’s lead author, K. Anders Ericsson, concluded, “individuals must avoid exhaustion and must limit practice to an amount from which they can completely recover on a daily or weekly basis.”
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Effortless Inversion means looking at problems from the opposite perspective. It means asking, “What if this could be easy?” It means learning to solve problems from a state of focus, clarity, and calm. It means getting good at getting things done by putting in less effort.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
conditions, your brain works at incredible speeds. But
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“One must invert, always invert.”
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Being asked to do X isn’t a good enough reason to do Y.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
turned off digital devices an hour before bed, and