If you do something incredible to move the needle on the business, they have to pay you. Especially if they don’t know how you did it because it’s innate to your obsession or your skill or your innate abilities, they’re going to have to keep paying you to do it.

Value Based on Perceived Effort

• People's willingness to pay for something depends on perceived fairness.


• Fairness relates to how much effort people put in to provide the value.


• Dan Ariely provides an example of asking someone for a quarter at a parking meter.


• People are unwilling to pay a dollar for a quarter from a stranger.


• However, people are willi

Having heard this before, I then ask them the critical question: “Is there anyone at your company who earns twice as much as you?” The person who I am talking to will always agree that, “Yes, there are people in my company who earn two or three times as much as I do.” I then make the key point, “So your company is quite willing to pay some people t