Compensation will change.  We all know that an insight from a creative genius may happen in an instant, but is often the product of decades of experience, trial-and-error, and lessons learned. Do creative people get paid for their judgment and ideas, or their time? Historically, time has been the easiest measure of work and the most popular factor

The final hazard in the idea that if something matters it must take effort is that it leads, by a seemingly reasonable but entirely bogus reverse logic, to the assumption whatever takes effort must matter.