ᐈ Курс "Профессия: Продакт-менеджер" - GoPractice
How often are you able to propose a program that will let you predict the benefit with statistical confidence?
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The parameter in the general population is true, and the sample parameter is an estimate of the true parameter.
Roman Zykov • Roman's Data Science: How to monetize your data
tea-tasting: a Python package for the statistical analysis of A/B tests | Evgeny Ivanov
Evgeny Ivanove10v.meBayesian Time Varying Coefficient Model with Applications to Marketing Mix ModelingBayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
arxiv.orgsampling efficiency
Jenni Romaniuk • Better Brand Health eBook
Sampling produces the need for a confidence value, because we are generalizing based on a select, representative population. And the smaller the sample, the more generalizing we are doing: if we did the intervention for half of the world and then measured, we’d be a lot more confident that our measurement represented the true power to change behavi
... See moreMatt Wallaert • Start at the End: How to Build Products That Create Change
For education, establishing just-in-time processes during experiment design and experiment analysis can really up-level an organization.