ᐈ Курс "Профессия: Продакт-менеджер" - GoPractice
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
youtube.comSuperior sales and distribution by itself can create a monopoly, even with no product differentiation.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
For a product priced around $1,000, there might be no good distribution channel to reach the small businesses that might buy it.
Peter Thiel, Blake Masters • Zero to One
The old way: Build the product, then worry about distribution
Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes
Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Every VC and executive has been trained to ask about and judge businesses based on their go-to-market and distribution strategy but perhaps they should start focusing on their stay-in market and retention strategy more deeply.