ᐈ Курс "Профессия: Продакт-менеджер" - GoPractice
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ᐈ Курс "Профессия: Продакт-менеджер" - GoPractice
As billionaire PayPal founder and early Facebook investor Peter Thiel put it: [You] probably won’t have a bunch of equally good distribution strategies. Engineers frequently fall victim to this because they do not understand distribution. Since they don’t know what works, and haven’t thought about it, they try some sales, BD, advertising, and viral... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As billionaire PayPal founder and early Facebook investor Peter Thiel put it: [You] probably won’t have a bunch of equally good distribution strategies. Engineers frequently fall victim to this because they do not understand distribution. Since they don’t know what works, and haven’t thought about it, they try some sales, BD, advertising, and viral
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
It’s better to think of distribution as something essential to the design of your product. If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
Peter Thiel, Blake Masters • Zero to One
PM version 10 -30 - 50 product , execution analytical are the ones who consistently outperform in Product management
Apple • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking
Step 3: Find a Scalable, Cost-Effective Growth Channel
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
- Paid acquisition (Google Ads, Facebook, LinkedIn, TikTok, etc.)
- Organic strate
Sean Ellis • Why PMF Alone Won’t Make You a Breakout Success
idea. It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking
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