Educate your fucking client? Educate your fucking client!
How do you invite clients into a designer's process, and allow them to understand the work? D&AD President's Award Winner and @pentagramdesign partner @_paula.scher_ took the stage for Still Learning Live to tell us how designers speak a different language to clients, and how important it is to find an equal ground to discuss work from.___LINEBREAK... See more
d_and_adinstagram.comCommon challenges Below are some challenges you might face when trying to get a goal out of your client, with some suggestions for things to try. The client doesn't know the business impact of the problem. Ask, "What do you see that tells you that there's a problem?" "What's currently being measured?" "If you looked at the
... See moreCathy Moore • Map It: The hands-on guide to strategic training design
