
Edison Research releases Sports Audio Report: Female Fans

Bret Kinsella • Nearly 90 Million U.S. Adults Have Smart Speakers, Adoption Now Exceeds One-Third of Consumers - Voicebot.ai
In a study on sports fan loyalty,11 researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans) contribute 80 percent of the revenue to a sports team through ticket sales and merchandise purchases but make up 20 percent or less of the total fan base.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
At the time I was in college, the late 1980s, about 37 percent of college undergrads in computer science were women. We were on our way up, we thought, like in law and medicine. That has since dropped to about 17 or 18 percent. Now it’s on a slight uptick to 19 percent. One of the things I’ve learned about data and the data we collect is we think d
... See moreDavid M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Trends • What Is Esports? (And What It Means for Business)
women were almost twice as likely as men to say they felt “very tired,” “exhausted,” or worn out most days.
Jessica Bennett • Feminist Fight Club: An Office Survival Manual for a Sexist Workplace
