Edison Research releases Sports Audio Report: Female Fans

The previous misconception of a male gamer playing alone in his mancave for hours on end is now dead

12/ So why the shortfall? At a high level... ◙ There are fewer active gamers than years ago (E.g. Circana reports 79% of Americans played games in 2020, but by 2022, it was down to 73%, the same as in 2019) ◙ Retained players are playing less (Circana reports Americans played an average of 14.8 hours in 2020, 16.5 in 2021, but 13 in 2022, barely ab... See more

The audience for podcasts continues to grow, with 42 percent of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research.

• 8.4 million US unique monthly audience for their podcasts (May, 2020)

Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more