Edison Research releases Sports Audio Report: Female Fans
The Gist, a female-founded sports newsletter, is ready for its break-out moment.
Claire Atkinsonopen.substack.com
The boom coincides with the soaring viewership and popularity of professional and college women’s sports.
Women's sports bars expected to quadruple across the U.S. in 2025
Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more