
Saved by sari
Economics of Tokenized Incentives 2: Selecting Effective Performance Metrics
Saved by sari
Actionable metrics are the antidote to this problem. When cause and effect is clearly understood, people are better able to learn from their actions. Human beings are innately talented learners when given a clear and objective assessment.
The best situations for performance-based compensation are where the agency or agencies are responsible for direct response. This is increasingly common in the digital domain where consumer behavior can be tracked and the agency rewarded with significant bonuses for delivering increased leads or sales and reducing the cost per acquisition.