Saved by Jonathan Simcoe
Ecommerce Roundup: 2021
By combining CRM loyalty data and ad-serving behavioral data with third-party audience data, we’ve seen big data–fueled targeting implementations yield triple-digit ROI increases for multiple clients.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Converge: Transforming Business at the Intersection of Marketing and Technology
amazon.com
Direct-to-consumer model can only work if companies know who their customers are. Granular customer segmentation allows precision targeting, leads to better retention, and higher-value customer acquisition. Best approach here is to go beyond demographic and psychographic, and build taste profiles, like Netflix and TikTok do. Then, we will know whic
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
percent of respondents are actually in an optimized position, and 62 percent rely solely on historic sales and customer profile data to drive segmentation and targeting activities.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Now the question is: What will private traffic look like in the U.S.? I don’t know the answer yet because email marketing is still so prevalent. (And, yes, at least it works great.) But I do know that one-way blasts can’t compete with real-time, two-way messaging, especially when Gen Z’s on one end of the conversation.
Connie Chan • Why China’s Version of Email Marketing Is So Effective
By linking their customer account (if they have registered on your website) to other databases within your business, and ‘mining’ customer data from a variety of sources, you can get an increasingly granular view, and can target ever more relevant messages to particular segments of your e-mail lists.