Saved by Sam Blumenthal
eCommerce is Dead, it Just Doesn't Know it Yet
When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping... See more
Gaby Goldberg • Curators All the Way Down
eCommerce added a channel, mobile created more shopping interactions and more points to influence, but were mostly the same commercially.
This time, I have to admit, it feels different. The rapid advancements in Artificial Intelligence aren’t just creating a new channel; they are actively dismantling the foundational economic bargain of the
... See moreThe number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.