added by Sam Blumenthal · updated 2y ago
Ecommerce as Video’s Killer App | Andreessen Horowitz
- While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where a... See more
from Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz by Andreessen Horowitz (AZ)
Sam Blumenthal added
- Experts agree that as live video shopping evolves, the apps most likely to succeed will be those that can nurture fervent engagement with their creators. “Larger platforms will copy features, so livestreaming as the value proposition will not be enough,” said Rachel Tipograph, founder and CEO of Mikmak, an e-commerce marketing platform whose client... See more
from Live shopping platforms are preparing for battle with big tech in 2022 by ModernRetail
Sam Blumenthal added
- Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more
from How livestream shopping marketplaces are trying to become mainstream by Saqib Shah
Sam Blumenthal added