Saved by Brandy Cerne and
Early-stage branding: driving go-to-market impact
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.comMost people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
GREG ISENBERGx.comFar too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col
... See more