Often founders think brand is a logo or the colors, and that it’s something you can think about later. With @linear we thought about it the brand from the day one. But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more

Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished. But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.