Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain

I think reverse ETL is amazing. Don't get me wrong. But for me, it's like, "Oh, if you want to pull stuff in from your warehouse, you should either push it to them or we’ve built it in directly now. So you can just boot up a CRM on top of Calixa. Just connect your Snowflake. You can even easily push your custom objects to us.” We feel we can give a... See more

Assess the potential and spot the openings:  “We spent a lot of time thinking about ‘What is the market for this?’ Spreadsheets have been around forever, but most of the time, people use them to track objects: people, companies, simple tables. They're not doing modeling and number crunching, which they were invented for,” says Ofstad. “And wh

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You made a comment about the data warehouse. I think it's the ease and ability to access what I call “gold standard data.” You might say source of record, whatever it is. To me, this is the gold standard that everyone should be using. The ease of getting that data other places and then doing things with it is the value of the modern data stack. It'... See more

I think that there has been a shift towards this very formulaic driven growth in enterprise software which is very unhealthy. There is a calculation of well here's my CAC, here's my LTV, here's my payback period, I'm ready to sell, let me hire 50 sales reps and let's push this into the market, and three years down the line all the assumptions that ... See more