I think reverse ETL is amazing. Don't get me wrong. But for me, it's like, "Oh, if you want to pull stuff in from your warehouse, you should either push it to them or we’ve built it in directly now. So you can just boot up a CRM on top of Calixa. Just connect your Snowflake. You can even easily push your custom objects to us.” We feel we can give a... See more
You made a comment about the data warehouse. I think it's the ease and ability to access what I call “gold standard data.” You might say source of record, whatever it is. To me, this is the gold standard that everyone should be using. The ease of getting that data other places and then doing things with it is the value of the modern data stack.... See more
At that point, it’s a lot easier to collect data. It’s a lot harder to sift through it. I think the value proposition of a company that just simply collects large corpus of data is much smaller than a company that says, we will follow your specifications about quality and we will deliver you that because lot of the labor and a lot of the software... See more