Each drop is creative and rebellious, winking to the world t...

Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods.

Evan Armstrong • The Art of Scaling Taste

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“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a too... See more

Evan Armstrong • The Art of Scaling Taste

APPLIED MSCHF is a mercenary group. A private army. In today’s world: a PMC—Private Marketing Contractor. The kind of force a late-Renaissance city-state Prince hires, because if he doesn’t employ it, he’s threatened by it. https://t.co/My6n964CHu... See more

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