Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods.
Saved by Britt Gage and
That the process is unremarkable is, perhaps, the most important thing about the business. MSCHF succeeds not because it has some super-powerful software or a secret hack at making a better Gantt chart. It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means push
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