E-Commerce Marketplace Aggregators Are Hot On Thrasio’s Heels As Companies Raise $2.3B

Thrasio represents a new kind of roll-up: a digital roll-up. They are buying small businesses built on one of the largest online platforms in the world. With it, they will capture economies of scale.

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

While the first wave may be third-party seller rollups, the next wave could be software companies that power them. And more ancillary markets will come out of all this.

The optics of successful liquidity events for Blue Nile, Zullily, Chewy and Zappos, and the incredible traction in the 2000s of The GAP as a public vertical consumer brand established meaningful consumer business outcomes. These potential to repeat history through a new crop of Direct to Consumer upstarts paired well with the pent up venture capita... See more