E-Commerce Marketplace Aggregators Are Hot On Thrasio’s Heels As Companies Raise $2.3B

Each of these platforms has different risks. Thrasio’s biggest risk with Amazon is platform risk. To mitigate that, they could spin up Shopify stores for each of their brands and slowly migrate them off of Amazon. Or they could hope that regulators keep Amazon from changing their ranking algorithms.

Aggregators make it dramatically simpler and cheaper for suppliers to reach customers (which is why suppliers work so hard to be on their platform). This increases the types of new businesses that can be created by virtue of the aggregators existing (YouTube creators, Amazon merchants, small publications, etc.); regulators should take care to prese... See more

We believe that new and upcoming B2B players now have the tools to overcome historical constraints, and that large B2B commerce aggregators will emerge over the next decade. Further, given the complexity of B2B transactions and the different vertical requirements (think aerospace vs. chemicals vs. apparel vs. food), we think vertical marketplaces c... See more