added by sari · updated 2y ago
Duolingo and Consumer Subscription Businesses
- -Duolingo English Test (9%)
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- -Great use of data and gamification to keep people engaged
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- -It is built for the mobile generation: courses are bite-sized, on-demand, and fun
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- Duolingo made $162M in 2020, growing 129% y/y, and made its revenue from three sources:
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- Meanwhile, Duolingo has ~70% gross margins, with app store fees being the main cost. Note that while content isn’t included in gross margins, it is likely <10% of revenue based on the employee mix Duolingo has highlighted.
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- -Subscriptions (73% of total revenue)
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- It supports over 40 languages and has 40M users. For context, there are more people in the United States learning languages on Duolingo than there are foreign language learners in all US high schools combined.
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- In my opinion, a few key things are driving their incredible scale:
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago
- -The content is accessible for free
from Duolingo and Consumer Subscription Businesses by Tanay Jaipuria
sari added 3y ago