The continuous rise of SaaS in the consumer space - Version One

Not surprisingly, consumers view subscriptions at home very differently than at work. In the workplace, SaaS promises increased productivity and organizations are happy to buy software that improves the efficiency of their employees.

On the other hand, the idea of increased productivity is a harder sell in the home. Generally speaking, consumers prefer subscriptions when there’s a clear cost savings for the “all-you-can-eat buffet” vs. a la carte purchases.

...consumers are less likely to churn when they subscribe for a product or service they need. Aspirational services (e.g., gym/fitness memberships, audiobooks, meal kits) are usually the first subscriptions to go when consumers find that they can’t live up to their aspirations for being healthier or reading more.