Duct Tape Marketing
Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off. (Philip Kotler,
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
