Duct Tape Marketing

That's right-every business is actually a marketing business. Think about it for a moment. Do you really have a business without being able to reach and motivate a customer?

In short, this book is really about integrity John's integrity, and that of the true art of marketing-which is why I have called this foreword "On the Subject of Marketing Integrity." John and I share a passion for the subject of integrity in marketing.

If you get nothing else from this book, get this: you are in the marketing business! Marketing is an all-encompassing

outlook that must inform every activity of your business.

and

Marketing is getting people who have a specific need orprob- lem to know, like, and trust you.

Who wouldn't want his customer to become one of his very best friends? I

Marketing should be all about putting your genius on display!