In the early 1970s, psychologists Edward Deci and Richard Ryan developed a concept called self-determination theory that forever changed how the scientific community viewed motivation. Deci and Ryan found that, contrary to common wisdom (both then and, to a large extent, now), one’s drive to pursue activities is not predominantly reliant on

“self-determination theory (SDT).”

Author Daniel Pink has written several key works on his theories of contemporary motivation. In current times, he says, the idea of “Motivation 3.0” is more likely to bring about the personal success we all desire. This follows the eras of Motivation 1.0, which is merely the primitive need to survive, and Motivation 2.0, the reward-and-punishment