Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“When I start working with a guy, the first thing I teach them is a concept called the ‘Attractive Character.’ If you want to attract someone, you have to be attractive, and I’m not talking about your looks. I’m talking about your personality.” He went on about some of the ways he helps his men to pull out the elements of their life and story to cr

Each step will typically have its own hook to grab their attention, its own story to build perceived value, and its own offer (one call to action).

I then asked myself a powerful question that changed everything for me, “Who is the person I really want to serve?” Up to that point in my business, I had never asked myself that question. I had been trying to sell to anyone and everyone I could.

that you always start any good story at the point of high drama.

The presentation’s goal is to educate the person on the problem they have, break the false beliefs that are keeping them from moving forward with you, and get them to take action now.

What are the things you could create to include inside of your offer? The first step to creating your offer is to look at the product or service that you are currently selling and to try to figure out what the other things are that you could include in an offer that would help your dream customers get better results from what they are buying from y

In the end, people buy to satisfy a desire or solve a problem (preferably with a high emotional punch behind it),

Email #2—Open with high drama:

The second metric is average cart value, or ACV. This is how much money you make on average inside of the funnel for each customer you acquire. If I get 10 people to buy my book, and I make $1,000 in total sales throughout that entire funnel, then my ACV is $100.