All book funnels would lead into a challenge where we could: Get a result quickly for our dream customers Give all our customers a similar vocabulary and foundation so we could work with them quicker and get them bigger results up the value ladder Indoctrinate our customers on what we do and how we do it Warm up our dream customers and repel the

Phase #6—Age and ascend the relationship:

“You have to understand there are two ways to have the lowest price product in your market. The first is to decrease the price of what you sell (and cut out your margins and profit). The second is to increase the value so much that when you sell it for what it’s worth, it seems inexpensive.”

There are two core metrics that I look at when I’m driving traffic into my funnels.

My goal for any offer is to make the total value of it 10 times as much as what I am actually charging. So if I’m selling something for $100, I want to add enough value that the entire offer is worth over $1,000, and then I can easily sell it for $100.

“Who, What, Why, How” script from Secret #19 or the “Star, Story, Solution” script from Secret #20. Both scripts are very effective at telling your story and making the offer.

So my question for you is, “What are the backstories that you can share that will build a better relationship between you, the Attractive Character, and your dream customers?”

In the end, people buy to satisfy a desire or solve a problem (preferably with a high emotional punch behind it),

One of the fundamental rules of marketing is that “a confused mind always says no.” Most websites have so many buttons, so many calls to action, and so many menus leading to hundreds of different pages that the only thing the website really does well is to confuse people.