Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

After about a week of thinking about the who question, I sat down and created two customer avatars: one for the men I wanted to work with and one for the women I wanted to work with.

Now that I’ve identified who my hyperactive buyers are, I will also put them on a separate sublist and I will market to them differently.

Question #4: What is the unique result that you can create for them? After they have come into my world, what other things can I do to help give them the results they are looking for? People don’t come to you because they want your product, they come to you because they want a specific result. So what is the process you will take them through to gi

They say that when anyone comes into your world, they have an “Oz,” or a result that they want to achieve when they are going to start working with you.

Here is a quote from Eugene Schwartz that helped me to understand the different traffic temperatures and how you must communicate differently with each type: “If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. “If he is not aware of your product, but only of the desire itself

Email #2—Open with high drama:

One of the fundamental rules of marketing is that “a confused mind always says no.” Most websites have so many buttons, so many calls to action, and so many menus leading to hundreds of different pages that the only thing the website really does well is to confuse people.

Tony Robbins often talks about how reading a book is like taking a decade of someone’s life and compressing it down to a day.

YOUR VALUE LADDER MISSION STATEMENT (VLMS) Whenever I start a new company or start working with someone on their business, the first thing I always do is map out the customer’s value ladder. It helps to give you a vision of how you plan on serving your dream customers and where you want to take them. It helps you figure out the real purpose for you