DoorDash: Re-Inventing Last-Mile Logistics

DoorDash has an opportunity to power an evolved, local commerce economy where urbanization has taken a back seat to remote work, the homestead is more relevant than ever before, and the “arming of the rebels” has yet to capture the imagination of Main Street businesses. This is bigger than late night takeout: Food delivery is to DoorDash what book ... See more

We may see specialized last-mile firms adopt the kind of values-based messaging and thoughtful identity design they need to become brands all their own. The space may stratify, with companies that deliver consistently exceptional handling and fair conditions for their employees becoming the preferred last-mile carriers of aspirational, upmarket ret... See more

Several of these services offer premium subscription tiers that lead to free delivery and discounts. According to the Second Measure data in June, 17% of DoorDash's customers and 16% of Postmates' customers are subscribers, indicating lots of room to grow for frequent and loyal customers.

“DoorDash is trying to build an empire and ___ is trying to arm the rebels.”