Don’t try to sound big. | Derek Sivers
When communicating with your fans and contacts, don’t try to sound bigger than you are.
Don’t use the corporate “we”. Say “I”. Fans want to connect with you as a person, not as a brand.
Don’t appear flawless. Show a charming flaw. Confidence attracts, but vulnerability endears.
Definitely don’t use corporate-speak to try to sound like you’re a big ... See more
Don’t use the corporate “we”. Say “I”. Fans want to connect with you as a person, not as a brand.
Don’t appear flawless. Show a charming flaw. Confidence attracts, but vulnerability endears.
Definitely don’t use corporate-speak to try to sound like you’re a big ... See more