It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more

Words are crucial, therefore changing the lexicon was the first step. I stopped considering the web as a place where to find an audience . I quit using the word users , switching to people instead and rewrote my pages to reflect my true self. Eradicating the marketing jargon was also paramount. I don’t produce content , I write and record sounds an... See more