“Don’t try to be original. Just try to be good.” Paul Rand

When you compete to be the best, you imitate. When you compete to be unique, you innovate.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” A designer of simple ideas should aspire to the same goal: knowing how much can be wrung out of an idea before it begins to lose its essence.