Don't Publish On Medium — Brian Balfour

You probably want to keep discovering new articles from new authors all the time. You want new learning experiences by matching with new authors. But once you discover a good one, you want to read more—or maybe even everything—from them. Since there are a lot of long-term relationships, there’s a big risk of disintermediation. This is the insight t... See more

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more