Great question. In 2015, after I wrote my first massively viral article on Quora and self-published my first two eBooks, I now had a product to sell. The reason I chose not to pivot from Quora and start writing on my personal website was because I wasn’t passionate about building an encyclopedia site for fitness readers. My near-term goal might hav

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If you write a bad post it won’t get shared and no one will see it. If you write a great post and it goes viral, everyone on the internet thinks you’re a genius. Since content is shared organically, your best work gets way more exposure than your worst. The incentive in these situations is to ramp up variance and do the most interesting writing you... See more