Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
First Round Capitalreview.firstround.com.jpg)
Saved by Jordan Bester
Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- “Growing a community is more like growing a tree than building a house. You don’t need to have blueprints for what it will all look like from day one.
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
The SPACE model: Support & Success : Your members answer support questions and teach others how to use your product, resulting in reduced support costs and customer expansion.Product: Members offer feedback and ideas for improving your product offering. Acquisition: The community drives awareness, leads and prospects. Contribution: The co... See more
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- Connect local communities. “If you have local organizers who were hosting local events, we’re seeing that many of those local organizers can switch to virtual events as well.
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- If you’re also measuring the impact on the business, that doesn’t make it less of an “authentic community” initiative. In fact, it’s critical to be able to show the value of your community, because that’s what will help you justify and grow your investment in serving your members.
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
“I’m also very skeptical of a group discussion with more than eight people in the group. 10 is the max I’d recommend. Any higher than that, and there’s just no way everyone will feel like they have an opportunity to contribute. If you’re okay with more people passively participating, you can go bigger."
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- Experiment with different formats . “You don’t need to organize a massive virtual conference to get people together. Start with a simple discussion group on Zoom and see how that goes. Try hosting an Icebreaker speed networking session.
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
There are companies who have already been building online community spaces, and those who are doing it for the first time now. That's why the first question to ask is this: What point are you starting from?
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
“There's nothing that builds community as strongly as shared struggle. "
First Round Capital • Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need
- Keep all the elements of your event experience in one place. “If you use multiple platforms that people have to find links for and log into, you’ll quickly lose engagement,” he says.