Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more

People like to talk about how media needs new business models. The business models are perfectly fine. People will either pay for the content themselves or their attention will be monetized with advertising. Those are fundamentally good business models.

That doesn’t mean they can’t change, but so far, there has been a general unwillingness to look at the real problem. Rather than throwing out audacious claims like Facebook and Google should pay us for the right to send us traffic, we should, instead, be looking at finding ways to deliver value to our readers and ad partners in a way that platforms... See more