Don’t Blame Media’s Business Model

Notice, though, the trouble this Internet reality presents to Netflix: if content is abundant and attention is scarce, it’s easier to sell attention than content; Netflix’s business model, though, is the exact opposite.

The only journalism business strategy that works, and that will ever work in a sustainable way, is if you create something of value that people (human beings, not bots) want to read or watch or listen to, and that they cannot find anywhere else. This can mean you’re breaking news, or it can mean that you have a particularly notable voice or persona... See more