
Don't sell shovels, sell treasure maps

This shift has profound implications for how organizations should approach AI integration. First, the focus needs to move from task automation to capability augmentation. Instead of asking "what tasks can we automate?" leaders should ask "what new capabilities can we unlock?" And they will need to build the capacity in their own organizations to he... See more
Ethan Mollick • A New Generation of AIs: Claude 3.7 and Grok 3
Stop selling shovels.
Start selling treasure maps.
Start selling treasure maps.
Sangeet Paul Choudary • Don't sell shovels, sell treasure maps
In 1854, London was gripped by a deadly cholera outbreak, and the medical establishment did what it had always done: treat the sick and quarantine the exposed. A classic response built on the assumption that the disease was airborne.
Or in shovel terms, keep digging deeper!
Throw more resources at the known response pattern, without questioning whe... See more
Or in shovel terms, keep digging deeper!
Throw more resources at the known response pattern, without questioning whe... See more