Don't sell shovels, sell treasure maps
Most enterprise AI providers are selling shovels today. Tools that promise to execute familiar tasks faster. Generate presentations and contracts faster. Sell a thousand personalized emails.
This is the gold rush logic of enterprise software. Take something you already do and expand its scale and scope.
The real opportunity lies elsewhere, though. ... See more
This is the gold rush logic of enterprise software. Take something you already do and expand its scale and scope.
The real opportunity lies elsewhere, though. ... See more
Don't sell shovels, sell treasure maps
to thrive in the age of AI, deepen your why.
why does this need to be created? and why does it need to be created by you?
AI will reward high-agency people with a unique point of view.
did you use AI to create the thing? nobody cares.
what matters is if you are speaking from the soul.
why does this need to be created? and why does it need to be created by you?
AI will reward high-agency people with a unique point of view.
did you use AI to create the thing? nobody cares.
what matters is if you are speaking from the soul.
sari azout @sariazout
In business, there is this idea of the moat: the advantage that one business has over their competitors. If the blockchain and AI take hold, those moats will no longer be data and content creation. Which seems like a bad thing–but what’s left? From my perspective as a nascent entrepreneur, future moats fall into three broad categories: proprietary ... See more
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