Don't sell shovels, sell treasure maps
Good maps eventually make you more curious.
The thing about maps is you don’t need to see everything. You need to see what matters and what can be acted on.
This is why curiosity, curation, and judgment are so central to building competitive advantage, whether as individual workers or as organizations, in this age.
The thing about maps is you don’t need to see everything. You need to see what matters and what can be acted on.
This is why curiosity, curation, and judgment are so central to building competitive advantage, whether as individual workers or as organizations, in this age.
Sangeet Paul Choudary • Don't sell shovels, sell treasure maps
in systems defined by uncertainty and competition, better shovels - or superior tools - are irrelevant. What matters far more is knowing where to dig.