Don't sell shovels, sell treasure maps

RelatedHighlights

That’s what Treasure Map AI does. It curates to elevate what matters and exclude what doesn’t. It empowers you with better judgement. And once you see that it works, it leaves you curious for more.

Sangeet Paul Choudary • Don't sell shovels, sell treasure maps

Most enterprise AI providers are selling shovels today. Tools that promise to execute familiar tasks faster. Generate presentations and contracts faster. Sell a thousand personalized emails.

This is the gold rush logic of enterprise software. Take something you already do and expand its scale and scope.

The real opportunity lies elsewhere, though. ... See more

Don't sell shovels, sell treasure maps

Maps are built through curiosity and they shape our perception of the landscape through curation. But judgment helps apply them in ways that alter what an organization can perceive and act on.

Sangeet Paul Choudary • Don't sell shovels, sell treasure maps

Stop selling shovels.

Start selling treasure maps.

Sangeet Paul Choudary • Don't sell shovels, sell treasure maps

SSandeep

Do more of what you already do in less time with fewer people. It makes for easy demos and shorter procurement cycles.

But it’s also a trap. Shovels sell speed. Treasure maps sell direction. The value of AI is in showing us what we should be doing differently, not in helping us do more of what we already do.

In 1854, London was gripped by a deadly cholera outbreak, and the medical establishment did what it had always done: treat the sick and quarantine the exposed. A classic response built on the assumption that the disease was airborne.

Or in shovel terms, keep digging deeper!

Throw more resources at the known response pattern, without questioning whe... See more