Removing options, content, and distractions lightens the load on users so they can focus on getting the job done.

FACT OF LIFE #1: We don’t read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages. Instead, we scan (or skim) them, looking for words or phrases that catch our eye.

Get rid of half the words on each page, then get rid of half of what’s left.” Steve Krug’s Third Law of Usability from Don’t Make Me Think!