Don't Make Me Think by Steve Krug – The Rabbit Hole

Take advantage of conventions Create effective visual hierarchies Break pages up into clearly defined areas Make it obvious what’s clickable Eliminate distractions Format content to support scanning
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
If you can’t make something self-evident, you at least need to make it self-explanatory.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Most point to one simple rule: the more thinking a design requires of you, the worse the design.
Scott Berkun • How Design Makes the World
In general, I think it’s safe to say that users don’t mind a lot of clicks as long as each click is painless and they have continued confidence that they’re on the right track—following what’s often called the “scent of information.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
The fact that the people who built the site didn’t care enough to make things obvious—and easy—can erode our confidence in the site and the organization behind it.