Don't Find A Niche. Become The Niche.
substack.com
Don't Find A Niche. Become The Niche.
- You Are the Niche – Instead of forcing yourself into a predefined niche, build your brand around your unique experiences, skills, and evolving interests. Your identity and perspective naturally attract like-minded people.
- Authenticity Drives Audience Growth – Focus on sharing insights from your journey, solving problems you've faced, and
Don't Find A Niche. Become The Niche.
from Dan Koe’s book.