Acquiring users is not enough to reach liquidity. You also need the right type of users, i.e. those who feel the problem most deeply and would put up with any amount of friction to engage with your network. When you acquire these users, activity outpaces adoption and the utility of the network grows. As a result, the network becomes significantly... See more

Since a critical mass of connections is required before users experience value, the key to building a successful network is minimizing the friction in creating connections. Contact-list integration helped social networks like Facebook and LinkedIn gain initial traction through the removal of sign-up friction.

pseudonymity is not giving your real name, but you maintain it over time and develop a reputation on it. It provides [[accountability]], but it’s also a shield against character assassination.